Charles Boorman, Kayzen’s CEO, believes management liability has untapped value, but says it’s still one of the hardest financial lines products to sell. In this interview with Insurance Business, he answers the question ‘What is the most difficult specialty insurance line to sell - and how can that be changed?’, and explains that many businesses don’t connect the cover to their real-world risks, despite it protecting against director liability, employment claims, and corporate crime.
To change that, he calls for a more tailored, underwriter-led approach, backed by smart tech to deliver speed, accuracy, and better support for brokers. He also highlights the importance of tools that help brokers have ongoing, meaningful conversations with clients, and not just at renewal time.
The aim? To move management liability from a tick-box purchase to a product that genuinely supports clients as their risks evolve.
Fast-forward to 02:39 for Charles: watch here.
